OUR STORY
UVU, THE BATTLE BETWEEN THE PHYSICAL AND PSYCHOLOGICAL SELF, WHERE MENTAL RESOLVE OVERCOMES PHYSICAL EXHAUSTION

We produce the pinnacle of performance product, for everyday life the UVU LifeTech collection functions to the highest possible degree. Produced in collaboration with the worlds elite sports people, UVU ActiveTech is the peak of performace sport product.
ETHOS

Jungle explorer, urban adventurer, arctic racer.

You wear UVU apparel to stay on that long mountain trail or toil through the featureless desert sand facing an ever-retreating horizon. You wear our products for the mental strength to keep moving when your physical strength is gone, when your mind cannot hold a single thought, to continue until you reach that moment of profound clarity—or as many adventure racers have described it, a sense of purpose.

Our apparel knows only one limitation.
EXTREME CRAFTSMANSHIP

The challenge was to create specific running products that function in temperatures ranging from -40° to +40°C.

Wearing the right product means a lot more than staying dry or cool or warm. That’s just where things start for us. When you push yourself to your limit, any hindrance is magnified. Our technology is designed to blend in with you, mile after mile, as if it is specifically tailored to fit your individual running style. When you are out at the forty-mile mark on the windswept tundra fighting gravity with each faltering step, the pocket you reach for is exactly where you want it to be, when you are so exhausted that the slightest distraction can take you out of the race.

That’s where UVU enters the larger picture. We’ve anticipated those problems ahead of time — we’ve charted how and where athletic performance takes its toll. The result is a wearable map of those discoveries — our running products.
RESPONSIBILITY

At UVU, we know we are in full control of the wellbeing for the workers who are making our products by the sourcing decisions we make, and on the lifestyles of our athletes.

Wearing the right product means a lot more than staying dry or cool or warm. That’s just where things start for us. When you push yourself to your limit, any hindrance is magnified. Our technology is designed to blend in with you, mile after mile, as if it is specifically tailored to fit your individual running style. When you are out at the forty-mile mark on the windswept tundra fighting gravity with each faltering step, the pocket you reach for is exactly where you want it to be, when you are so exhausted that the slightest distraction can take you out of the race.

In the end, UVU sources in a socially responsible manner not only because it’s the right thing to do, but because we want to help our adventurers feel good about using our products and that UVU fits their lifestyle.
uVu +40/-40
race WaterprOOF Jacket


Developed in collaboration with some of the world’s most elite athletes – who have worn, tested the jacket.

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